Research
Your site will fail unless you understand your stakeholders' online needs and make your online corporate communication 'work' to deliver the definitive investment story on your company.
Best practice guidelines are always a good starting point. However, delivering the definitive investment story means going above and beyond best practice, taking into consideration and effectively communicating that:
- The story of your company is unique
- The target audience you want to reach is unique
- Your budget will be different to your peers
- Your communication agenda is unique
At twentysix London Corporate we make sure our clients take an extra step to differentiate their corporate communication and tailor best practice to work effectively for them. We place a significant amount of importance in ensuring our clients understand the needs of their target audience from an IR, Corporate Governance, CSR, Media and HR perspective.
Our understanding comes from the regular research we carry out using our industry unique Real World Investor survey engine, collating opinion amongst the key stakeholder groups that use corporate and investor relations websites. This is supported by a programme of telephone surveying which is undertaken using a panel of leading FTSE 350 IROs and communication specialists.
We offer the following research services:
- Website critiquing and validation
- Bespoke stakeholder surveying
- Peer analysis and benchmarking studies
- Perception studies
- Brand analysis, design and identity research