Consultancy
Our range of consultancy services help clients further develop their online corporate communication strategies.
Content Strategy
Compelling and relevant content is the single-most important element in communicating effectively with your key stakeholders. It is for this reason that for any website we build for our clients, we start by developing a clear content strategy.
With specialist knowledge of Investor Relations, Corporate Governance, Corporate Social Responsibility, Media and Human Resources, our experts deliver a strategic solution that ensures the website content communicates the investment proposition and differentiates our client websites from their peers.
Combining market intelligence, continuous research of the latest corporate communication issues and a comprehensive understanding of the content requirements of the corporate stakeholder audience, we are perfectly placed to deliver the right content strategy to suit our clients objectives.
Corporate Social Responsibility (CSR)
The role of business in society is an issue at the forefront of current corporate communication. Developing and executing a CSR programme is certainly a challenge that should not be underestimated. Good CSR means satisfying the broadest range of stakeholders possible by communicating values, policy and company practices in a thoroughly transparent manner.
Our experts work with our clients to ensure they have clearly defined corporate social responsibilities, well-structured policies to implement them, an identifiable set of criteria to measure performance alongside best practice reporting methods.
Online PR
Online PR is far greater than simply gaining coverage in the online media. With social networks and blogs, forums, podcasts and RSS feeds all valuable resources for journalists and analysts looking to find information on your company, your brand can be influenced from a number of angles. So what are you doing to manage your brand reputation online?
We help our clients take a proactive approach to online PR by providing strategic consultancy that ensures they deliver their communication objectives. This means they can minimise potentially damaging brand issues, have a clear crisis communication strategy in place and the know-how to implement it, and most importantly, effectively use the Internet for measurable value-added media relations.
Web Analytics
Who’s looking at your website? Where do they come from? How do they use it? What are the most populate elements of content? If you don’t have the answer to these questions you may be missing vital pieces of information to support the development of your online corporate communications strategy.
Our web analytics service provides our clients with accurate and easy-to–understand reports on your visitors and recommendations on how to maintain optimised website performance.
Search Engine Optimisation (SEO)
Search engines are a primary port of call for your key stakeholders looking to find information on your company. It is for this reason that gaining maximum visibility for your website is so important. Our dedicated search engine optimisation solution helps you to develop a clear SEO strategy to improve the ranking of your corporate website, on the major search engines, such as Yahoo, Google and many more.